The Project
CLIENT
Mediterranea Mercado
YEAR
2024
DURATION
5 Weeks
CATEGORY
Food & Beverage
Brief
Mediterránea was conceived as a bistro and marketplace inspired by the spirit of Madrid’s San Miguel Market, a destination where gastronomy, culture, and fresh ingredients come together to create an authentic culinary experience. The concept embraces the tradition of Mediterranean markets, where the freshest daily harvest, seafood arriving directly from the harbor, and natural organic products form the foundation of a healthy and mindful lifestyle.
Approach
The challenge was to create a visual identity capable of expressing the cultural richness, culinary heritage, and wellness values associated with the Mediterranean diet. The brand needed to communicate freshness, abundance, authenticity, and sophistication while appealing to an audience that values quality ingredients, product origin, and a balanced way of life.
Brief
Solution
The identity is centered around the symbolic figure of a Greek goddess, representing abundance, nature, and the cultural legacy of the Mediterranean region. Her flowing hair is transformed into an organic composition made of fish, olives, fruits, vegetables, and fresh produce the essential elements of the Mediterranean diet. This visual, metaphor creates a distinctive and memorable icon that instantly communicates freshness, provenance, tradition, and well-being.
Outcome
The result is a powerful and memorable brand identity that seamlessly blends gastronomy, culture, and lifestyle into a single visual expression. Mediterránea positions itself as more than a market or bistro; it becomes an immersive Mediterranean experience where fresh ingredients, healthy living, and culinary traditions come together to create a unique and meaningful destination for today’s consumers.
Services
Brand Strategy
Brand Identity Design
Logo Design
Visual Identity System
Restaurant Branding
Food & Beverage Branding
Packaging Design
Environmental Graphics
Signage Design
Marketing Collateral Design
Creative Direction
Art Direction
A CELEBRATION OF MEDITERRANEAN CULTURE, FRESHNESS & WELL-BEING
Mediterranea transforms the essence of the Mediterranean lifestyle into a distinctive brand experience. By combining cultural storytelling, strategic brand identity design, and meaningful visual symbolism, we created a brand that celebrates fresh ingredients, culinary tradition, and the simple pleasure of gathering around great food.
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